Below are the 3 most recent journal entries recorded in damienprollins' InsaneJournal:

Friday, July 9th, 2010
9:20 am	Avoiding 3 Common Internet Marketing Mistakes As more new marketers begin work on their online business activities, the incidences of simple Internet marketing mistakes are becoming more rampant. This article will look at many of the more frequent Internet marketing errors you should avoid. For example, if your keyword is More Info on 35mm slide scanner, then try to find long variations of it so that you are able to rank easily, without worrying about the competition. The IM marketers who constantly look for shortcuts and cheats are usually the kind of crash and burn, or they give up and walk away. Don't fear the eventuality of putting your heart and soul into something, only to see little to no returns for your efforts - happens all the time. Unfortunately, there is no magic that can make you instantly successful. Like all others who passed before you, success requires motivation, dedication, patience among others. Probably 90% of people give-up after they begin because they don't experience the kind of results they want in the short time they expect. That is not the mindset of a successful person in any field of endeavor. Of course you'll have your highs and lows, but if you persevere you can see them through. In time, you will notice that you are making fewer mistakes and not the kind that you learned from and repeat. Once you understand the dynamics of Internet marketing and have a clear idea of how to bring out the profits, you'll be able to duplicate your success and move up the ladder. Not having a professionally done website is another mistake that marketers do. It's just a fact that your business will be judged from the first impression people have of your site. Everything matters including your content, overall layout and design, navigation, etc. You don't want to lose your customer's trust and you definitely don't want to end up looking unsure in front of your prospects. If possible, hire someone you can afford and who will do a good job for your site. A simple site is really all you need rather than something that has a lot of unnecessary fancy stuff. Try to avoid annoying your visitors with things that distract. So all of those things add-up, and they will have an impact on your business. Also make sure your design is according to the niche you're targeting. For instance, if your niche market is 35mm film scanner then try to include its elements in the design to make it more appealing to the target audience. This mistake is very common, and that is falling so in love with your product and refusing to admit that it's not performing well. It's normal because when we create something we are investing our emotions and time into it, so it really can be hard. It's extremely common for product creators to get so attached to their creations. The important thing is awareness of the situation, and it's ok if you make/made this mistake. It's ok, be objective and cut that thing loose, and then know that your next one will be better. But make sure there's no other explanation such as targeting the wrong market with the wrong product - doh! It's really up to you how easy or difficult your online marketing journey is. It's your decision if anything is going to permanently halt your progress. So avoid the above mistakes to achieve success. Let's say you create a product about learn all about canoscan 8800f, you see that it is underperforming, then you can quit it and make a better product in the same market. Just make sure you're not sticking to it even after seeing that it's not worth it. Related Resources: Do You Make These Internet Marketing Mistakes? (Comment on this)
Wednesday, July 7th, 2010
3:43 pm	Copywriting Tips to Help You Boost Your Conversion Ratio If you want your copy to have a high conversion rate, you have to focus on more than just writing. You have to be able to get inside the minds of your target audience so you can explain to them why they need your product. You can start doing this by keeping the following guidelines in mind when you create your copy. For example, if your product is about 35mm slide scanner, then make sure that your copy stresses on it and brings out the unique selling point throughout the copy. Always remember to tone down the hype when you're writing a sales copy. Putting in too much hype can take away from the credibility of you and your product. You can tell people the value of a high quality product and it will mostly sell itself. You will do better by writing valid benefits that the reader can enjoy from the product instead of overselling it. You can throw in a little hype, but it has to be balanced with useful facts. People are only looking at your sales copy because they want to learn something about your product so they can decide if they want it. If you talk to people as if you are simply explaining something to them in a reasonable way, they will be open to your offer. Another mistake some copywriters make is using too many bold headlines and italics in their copy. They are useful for emphasizing a certain word or statement. You don't want to use them too much though. If you use such things too much, it makes people suspicious. You certainly don't want your copy to have this effect. There's no need to go over the top, just stick with the honest facts. Write copy that you would enjoy reading yourself. You can increase the value of a product in many ways when creating a sales copy. You might include a free bonus for every customer who buys. Everyone loves the idea of free bonuses. They all like it when less money is spent on something of quality. When you add a bonus to your primary product, this can instantly increased the perceived value by making customers believe they're getting more for their money. The bonus material alone has also been incentive for people to buy the product. It really is that powerful. However, the type of bonuses you offer will have an impact on your success. To see positive results the bonuses must compliment the product. Don't just put a bonus just because you can. For instance, if your product is targeted towards a niche like 35mm film scanner, don't use any heavy jargon related to it, keep it as simple as possible. Make sure you give out a strong guarantee in your sales letter. Your prospects need to be convinced about your product before they buy it. By showing confidence in your own product, you help to instill that feeling in others. Before they commit to buying, they want to be sure that they aren't risking anything and that you care about their needs. Doing this gets the prospect to relax their defenses and feel more secure. Before you can get someone to take any action, you have to make them feel secure in doing so. Once this is accomplished, they are in a state of mind where buying something is more natural. That's when you get the sale. Last but not the least, if you're going for a long copy, don't leave any points out. For instance, if you're talking about learn all about canoscan 8800f in the copy, then give out as much information as you can, so that the prospect doesn't have an incomplete feeling. Additional Resources: The Most Effective Tips for Successful Copywriting Writing a Profit Pulling Copy (Comment on this)
Monday, July 5th, 2010
5:15 pm	Affiliate Marketing Tips - Proven Methods To Increase Conversion Rates Affiliate marketing has been around for a long time now. The earning potential in affiliate marketing is high if you are willing to put in the time and effort. If you decide to become an affiliate marketer, this article has several tips to help you succeed. For example, if you're promoting an affiliate product about 35mm slide scanner, you would be able to build a list around this niche, so that you are able to sell related products in the future. Everyone tends to have more trust in legitimate reviews or feedback about a product from someone they perceive is relatively unbiased. It's simple, really, because people just like to feel as good and secure as possible about a possible buy before pulling the trigger on the credit card. So naturally where you come in is you'll discuss the various good and bad points about a product and generally try to offer a little education along with your recommendation. If you use the approach of helping out someone, then you'll find that everything changes in your copy and perspective. When it works out you make a sale plus the customer feels good about it because they feel they were in control the whole time. There's really no limit to the number of review sites you can set up. If you setup 30 of these sites, if they're all done right then each one will represent a unique stream of income. Obviously, this content needs to be related to whatever product you're promoting on the site. Avoid putting too much into your site so it begins to have a cluttered appearance. Don't mess it up by loading too many banners or graphics. Too many distractions will be counter-productive to your goals for a lot of reasons. It is precisely these kinds of mistakes that a lot of marketers make and it hurts their efforts. For instance, let's say you're trying to sell an affiliate product in the 35mm film scanner niche, you can simply find expert affiliate marketers who are already working in this market, so that you get a better idea of how to go about with your own promotion. Failing to test anything in your marketing is the kiss of death when it comes to realizing maximum potential. You can start with testing different affiliate products you offer on your site, and you'll see differences with conversion rates. It's not hard, for the market you're promoting for, find two or three different products and work them into a rotation to see how conversions are. It's like an A/B split test, and then you will just look at the numbers to see which product performed best for you. But without testing various products, it's like shooting in the dark. That also is true for any kind of marketing you do, but with affiliate marketing you'll be more successful with testing. As with any kind of business, affiliate marketing is no different and you'll need to work at it if you want to succeed. If you use what you've learned here, and continue to learn you can still make money with affiliate marketing. (Comment on this)